I really want artists to understand that. It’s not about what writers write about you; that review, if even read is old news tomorrow. Social media numbers are cool, but it’s like wearing the nicest jacket at the party; sure you’ll get some attention, but it guarantees nothing. Indie artists need to stop watching the breakout kids (Alex Day, Rebecca Black, Justin Bieber) and then judging themselves against them. And stop looking at the majors too. It’s about you connecting with your audience aka your fans. Create your art and put it out there. Put it out there, watch who comments, and then respond….connect with those folks. Don’t just say thanks, engage with them. One day this person is going to be giving you their hard earned dollars if you play this right.
And that’s the thing too, one day is not today. It’s gonna be a process, and you play a part in how long that process is going to be. If you wanna play the “distant role”, then expect distant results. For the record: there are a slight few who can get away with playing the “distant role”, chances are you’re not one of them. Put yourself out there. Right now we can’t escape reality TV, because generally speaking, we are nosey. And when it comes to people we’re interested in, we become extremely nosey. You may think your day was boring, because all you did was write a song or two and then went bike riding, but that may very well be an escape for your fans. It’s also up to you to make it interesting. You can say today I went bike riding and it was fun or you can say I go bike riding to escape in my thoughts on days like this….so cool. And then open up your thoughts to your fans.
Again it’s about the connection.
Stay in connection with us as we’ll be posting more productive information for artists through this blog.